Simple by design.
Effective by nature.

About 250Marketing

DIGITAL MARKETING STRATEGIST

Christine Johnson 

Hi, I'm Christine. I'm a professional marketer with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I've done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.

As a Digital Marketing Strategist I fill an all-in-one marketing role, meaning I'm capable and proven to perform any marketing action that needs my attention. I'm directly involved in the creation and implementation of various tactics planned within the strategy. With experience working both corporate and agency side, I specialize in the following areas:

Strategy

Think of me as the quarterback of your marketing team. I know all the positions well enough to plan, implement & direct them to a big win, for you.

Growth

Not sure where to start? I can advise you on product-market fit, target audiences, channels, strategies, campaign tactics and more.

Copywriting

You need to stand out from the crowd and the best way to do that is by sharing information that your readers will find relevant and useful. I can help.

Search Marketing

As great as your business may be, if nobody knows about it, it will fail. Keyword research, organic link building and content audits all come into play.

Services

Branding

Finding your voice and defining your brand is essential. Watch your marketing initiatives come to life by analyzing who your brand is speaking to and how you can deliver a message with impact.

  • 10 branding exercises
  • 3x one-hour strategy calls
  • 15-20 page strategy doc

You will have a marketing foundation that will guide all of your campaigns moving forward.

Learn More

Growth

Understanding who's doing what and how your team will get to the next level is key to your bussiness' success. I work with early & mid-stage startups to design, build, & execute their marketing strategies.

  • Resource allocation
  • Defined core content strategy
  • Clear distribution strategy

You will have a clear understanding of where you need to put your resources and what needs to be prioritized.

Learn more

Launch Plan

Designing and building a product or a business is a lot of work. Don't forget who you're doing this for and how you'll tell them about it! I can help you build a plan that will ensure your new launch is a success.

  • 10 branding exercises
  • 5 product assesment exercises
  • Timeframes & Messaging

You will have a defined marketing plan that will support the launch of your business or product.

Learn more

SKILLS & CERTS

I'm continuously developing my skills to help drive my campaigns to the next level. Below is a quick list of certifications I've acquired and platforms I work with on a professional level:

HubSpot Certs

HubSpot
Inbound
Email Marketing
HubSpot Sales
Content Marketing
HubSpot Design

Adobe Suite

Photoshop
Illustrator
In-design
Dreamweaver
Captivate
Acrobat

PPC Platforms

Adwords
Facebook
Adroll
Perfect Audience
Velocify
Word Stream

Automation

HubSpot
Marketo
Paradot
SoftVu
Pipedrive

Communication

Trello
HelpScout
Asana
Basecamp
Slack
Redbooth

WEB DEVELOPMENT

HTML5
CSS
Wordpress
Java *basic
PHP

Social Media

Facebook
Twitter
Instagram
YouTube
LinkedIn

Email Automation

Campaign Manager
Active Hosted
Mail Chimp
ActiveCampaign
HubSpot

Data

Tableau
Google Sheets
Excel
Databox

CMS

WordPress
Drupal
Wix
HubSpot

SEO

Moz
Brightedge
SEMrush
Ahrefs

Google Products

Analytics
Google Ads
Google Tag Manager
Google Search Console

Insights

Boost Your Social Media Traffic 400%

Getting started (free stuff)

Businesses new and old need to make time to evaluate their marketing strategies and determine KPIs. It's part of life (for me anyway). To help kick things off and get started on the right track, I've put together a series of free one-page marketing templates and exercises. They are simple by design and effective by nature.

250Marketing free marketing templates
1

Who is your customer? This resource will help you determine who your campaigns are designed for & will serve as a building block for the rest of your marketing.

2

Ever explained your business to someone, knowing that at the end they didn't fully understand what you offer? This exercise will help with that.

3

Ever wondered how your product or service is perceived? This analysis doc will help you find unique selling points to formulate your product's story/pitch.

Questions about how to get the most value out of these docs? Feel free to drop me a line in the form below.

Testimonials

Christine is extremely professional, and I felt very comfortable placing her in a supervisor/client-facing role. While she was with us she engulfed herself in adding a well-rounded arsenal of tactics in inbound marketing, and she also became Inbound and HubSpot Certified during her contract with Inbound Fit.
Anthony GuerraAnthony Guerra, CMO
Christine's approach to online marketing is innovative, detail oriented, and delivers the results my clients were looking for. Her knowledge and strategic foresight drove campaigns and brought in real sales. As a result, people were always interested in renewing our services. As a sales rep, I couldn't have been happier to have her on my team.
Julien PrevostJulien Prevost, Real Estate Agent
Christine blazed through multiple tech integrations as she helped guide our team through a comprehensive insurance marketing campaign launch. It was a pleasure working with Christine and any company would be lucky to have her!
Matt MesarosMatt Mesaros, Operations Executive
Christine wrote the copy for Remotise.com that went above and beyond my expectations. She wrote eloquent copy that stayed on brand voice. I would recommend Christine for any kind of branding or copy work. She has been easy to work with & responsive.
Matt Tran, Engineered TrusthMatt Tran, YouTube Personality
I have worked with Christine on a few projects and in two workplaces over the past several years. She's a hardworking and intelligent business person and marketing strategist with excellent customer service skills. She has a knack for understanding exactly what customers want and delivering results. I wouldn't hesitate to recommend her for managing and executing digital marketing projects.
Emily RodgersEmily Rodgers, Marketing Director
Christine was the Digital Marketing Manager on our team at TMS and we worked very closely together on many different campaigns and projects. She is hardworking, knowledgable and has the ability to execute and deliver under tight deadlines. In addition to this, she is friendly, intelligent and an overall joy to work with. I highly recommend Christine for any freelance or digital marketing role.
Shadia AllounShadia Alloun, Marketing Director

These are real reviews, left by real people.

Always happy to hear from you

If any of my projects interest you or you just want to meet up and chat, please feel free to reach out. I love meeting new people and learning their stories.

Yes, please